Social Media Design

Make Every Moment Mean Something

Posting effective content on social media creates visibility and brand loyalty, increases traffic to your website, engages your followers, and connects you with other brands.

Since so much of branding is about creating affinity and fostering relationships, the act of being social is a natural fit. The fundamental components of connectivity within brand activity are based on social efforts. People aren't just looking at what you are, but who you are.

I tend to look at the elements of any brand in two distinct categories: intellectual and emotional. Intellectual brand elements include identity, positioning, strategy, mission, vision, value and quality. When you can impact someone emotionally with what you are posting on social media, you allow people to feel more connected to you and your brand.

Nowadays, people experience and relate to the world and the people in it through their devices. We are seemingly attached to our mobile phones and other types of technology, all of which has some sort of social layer. We all have things to say, and because social media has done such a great job at making communication so easy, it remains part of the public's fabric.

WHAT DO YOU HAVE TO SAY?

 
 
 

Be connected. Be discovered. Be on Facebook.

Cover banners. Profile pictures. Paid ads. Brand promotions.

Worldwide, there are over 2.8 billion monthly active Facebook users

 
 
 

ENCIRCLE YOUR BRAND IN SQUARES

So much information and detail can be expressed in a small, square frame. Effectively implementing sensitivity to space and the purpose of the post, your eyes are fluidly drawn to each element through the art of placement.

There have been 50 billion photos shared on Instagram...so far